In the electrical contracting industry, there's a hidden drain on your profitability, and it's not on the balance sheet. It's the "Superstar Syndrome"—promoting your best journeyman to foreman, assuming their technical mastery will translate to leading a crew effectively. This common practice is the root cause of the biggest profit leaks in your business: project delays, crew turnover, and costly leadership firefighting.
This workshop moves beyond the typical "culture talk" to identify and plug these hidden profit leaks at their source. We provide a practical framework to equip your current and future leaders with the skills to build a high-retention, high-performance culture that directly protects and improves your bottom line.
Participants will walk away with:
How to Pinpoint Your Biggest Profit Leaks: Understand how the "Superstar Syndrome" directly causes expensive turnover, project mistakes, and leadership burnout.
The Fire Chief vs. Firefighter Mindset: Discover how to shift your leaders from being expert problem-solvers to strategic capacity-builders who prevent profit leaks by retaining and developing their crews.
Practical Tools to Plug the Leaks: Acquire proven job site leadership strategies to improve communication, foster engagement, and build a culture of accountability that makes you an employer of choice.
Founded by Jen Wiczek-Bertsch, LeadWell Consulting builds leadership capacity for mid-market organizations navigating growth and change. With over 100 years of collective team experience and more than 500 organizations served, LeadWell's approach delivers measurable impact, evidenced by a 12X return on investment in our signature Academy program. Our solutions develop leadership capability from middle management to the executive suite, helping organizations bridge the gap between vision and execution.
To ensure this workshop is tailored directly to the challenges you're facing, please take 3 minutes to share your perspective in the confidential poll below. Your input is invaluable and will help us make our time together as practical and impactful as possible. https://airtable.com/appl56Vw6kotQ3Fhz/shrC3BuAZnANDeYt9
Who is this for: We believe leadership is a practice, not a title. This workshop is for owners, foremen, and the field leaders you rely on every day.
Speaker: Jen Wiczek-Bertsch, LeadWell Consulting
Cost
If eligible, the $99 educational subsidy will be applied for Wisconsin Chapter members. This will be reimbursed via check after the seminar.
Location: Hilton Garden Inn Sun Prairie1220 South Grand AveSun Prairie, WI 53590
Hotel Room BlockA hotel room block is reserved for September 21-22, 2026, so you can arrive the night before the course begins.Rate: $159.00 Standard Rate - 1 King BedIf you'd like to reserve a room for this event, please book here: https://www.hilton.com/en/attend-my-event/msnspgi-93j-54a781ad-8006-4d0f-bf49-95d12c03ce0e/The room block will expire on 9/9/2026.
Cancellation PolicyThere is no charge for cancellations made by 9/8/2026. A 50% charge applies for cancellations made between 9/9/2026 and 9/14/2026. Cancellations made between 9/15/2026 and 9/22/2026, as well as no-shows, will be charged the full registration price — $100 for Wisconsin Chapter NECA members, $350 for non-members. Attendee substitutions are welcome at any time.
Code of ConductBy attending this event, you agree to abide by all National Electrical Contractors Association Code of Conduct rules, etiquette, and privacy guidelines, as well as the NECA & ELECTRI International Events Code of Conduct.
WI NECA Members $100
Non-Members $350
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